DRIVE NOW™ Magazine is published monthly and distributed widely to personnel in the Australian Taxi, Hire Car, Limousine and Ride Sourcing Industry. DRIVE NOW was born from a need to have a monthly journal collecting, collating and reporting information on the Victorian Taxi, Hire Car and Ride Sourcing Industry. Its inspiration was Taxi Talk Magazine – Voice of the Victorian Taxi Industry, which was published from May 1966 to April 2017.

How We Started

Timeline

In April 2017 Trade Promotions Pty Ltd (a family run business owned by Toni Peters and Stan & Isobel White), publisher of Taxi Talk Magazine, revisited its ideals, goals and objectives, and believed that to remain competitive and relevant to this industry – the Commercial Passenger Vehicle Industry – it was time for Taxi Talk Magazine – Voice of the Victorian Taxi Industry to be re-branded.
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May 2017 saw Trade Promotions Pty Ltd launch its new magazine – the new Voice of the Australian Commercial Passenger Transport Industry – DRIVE NOW (previously known as DRIVE A2B).

September 2018, DRIVE NOW printed its first NATIONAL issue and is incorporating more industry information for every state and territory in Australia - Victoria, New South Wales, ACT, Queensland, Western Australia, South Australia, Northern Territory, Tasmania.

 

From Taxi Talk (Victorian Magazine)
---> DRIVE A2B (National Magazine)
---> DRIVE NOW (National Magazine)
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• 1966 - 1971         Independent publication
• 1971 - 2002         Official journal of the Victorian Taxi Association
• 2002 - 2005         Independent publication
• 2005 - 2015         Official journal of the Victorian Taxi Association
• 2015 - now          Independent publication
• May 2017             Brand name change to DRIVE A2B
• Sept 2018            National News and National Distribution​
• Apr 2021              Brand name change to DRIVE NOW
  

Find out more about Taxi Talk Magazine here.